Spending 4 years in Cyberjaya, Malaysia, Kester completed his BMm (Honours) majoring in Media Innovation from Multimedia University (MMU) in 2005. Upon graduation, Kester joined Sports Planet, a leading futsal venue, services & franchise chain, as its pioneer Marketing and Communications Director. There, Kester developed and established the iconic Sports Planet corporate identity. A year in, Sports Planet was awarded the Most Promising Franchisor of the Year Award and the Best Sales Growth Award by the Malaysia Franchise Association.
In 2007, Kester began full-time freelance work. Since then, Kester has developed identities for a number of start-ups and provided creative designs for a variety of clients. His portfolio includes art direction and design for magazines, booklets; advertising and promotion material for restaurants, fashion, camps, theatre productions; concept, stage and motion-graphic designs for stadium-scale musical productions. From Nov 2010 - July 2011, Kester joined Calvary Church as a full-time Communications Coordinator. His role included the preparation and presentation of a working paper for the development of an Integrated Online Communications system, a myriad of internal-communication media work, and several key conceptual and design work for Easter and Christmas presentations. Kester also served within the capacity of a programming team developing a contemporary form of church service called the NX. The NX effort precipitated the upgrading of presentation visuals and the integration of new media alongside thematic considerations.
Following a season exploring the arts, philosophy and spirituality in a community gathering called FreeCoffee, the advent of 2013 saw Kester resuming freelance work, increasing and expanding his repertoire of branding and design work, leading to the founding of a studio, Kesterize, in 2015. Alongside Kesterize, Kester also served as Creative Director in MAD Squared from 2016-2018.
Darry is a problem solver and a keen boardgames enthusiast. He is a photographer, a designer, a teacher and a maker.
Sarah wrote extensively at Kesterize contributing to the advacement of strategy, marketing and communications at FrogAsia. This includes but is not limited to the curation of a Brand Architecture and the publishing of a series of videos advocating for education reform - the HEART Series, now a Course - a part of the education conference, Leaps of Knowledge.
Jasmine is the one intern that set all the benchmarks. She was resourceful, focused, independent, self-motivated and meticulous. All the attributes you want in an intern. As part of a team designing an education intervention project during the pandemic, she was pivotal in developing a design language for FrogAsia we now call Transitional Realism.
David possessed the mental agility and intelligence to follow and synthesise difficult abstract concepts. At Kesterize, David engaged in the philosophies that mandated the formation of a Designer Starter Kit. Our documentation and research for this project is still on the office whiteboards. It has yet to find a designer to latch on to. It is still incubating.